Findings' proprietor, Maura Campion Wilson, was eager to continue the momentum of her growing St. Helena retail business which featured eclectic home accessories, exquisite antique and vintage items, fine furnishings, art and collectibles, as well as handcrafted and unique lines of jewelry and personal accessories.

Like most retail business owners, Maura was challenged with the day to day operations of managing a thriving retail enterprise. Executing excellent customer service, managing employee relations, buying and rotating merchandise and shipping items sold being her primary focus, she had little time to market her store properly. Maura was incredibly confident with the pace of business as it was, yet she recognized that it was time to pass the baton and retain professional marketing expertise to drive her business closer.

Together with this savvy business owner, we defined her primary marketing goals: to establish brand awareness in the highly competitive retail market and to generate new revenue sources. This beautiful store carrying unique finds from around the world had a need to preserve floor merchandising space as well as to move warehoused inventory of items with operational efficiency.

Maura Wilson approached ARROW to develop a media plan and to design her print advertising campaign for the remainder of 2004 and 2005.  ARROW managed the insertion orders and production process in a variety of publications in an expeditious manner in order to meet the publication deadlines.

In October 2004, ARROW was retained to design and develop a website for Findings which would provide an online shopping storefront to drive sales of back stock merchandise and continuous product lines that Findings enjoys representing, as well as to collect data from customers who visited her store. For this project, ARROW researched the store's target customer base, created an affordable advertising campaign in the store's direct feeder markets, provided product and interior photography and developed a website to create a new source of revenues for this small business owner.

At ARROW we are pleased to be aligned with this visionary, as Maura Wilson’s dedication to serving her family, friends, and community by touching the hearts of those she meets with presence, beauty and unwavering generosity of spirit is rare in the world in which we live today.