A ranch by name, this amazing estate is more paradise than mere property.  Lynch Valley Ranch’s 970-plus acres are nestled in a pristine valley, from ridgeline to ridgeline. It is, in essence, a world of its own.

Dan Lynch did more than purchase the property in 1999: he fell in love with it.  A man who has always seen himself more as the land’s caretaker than its owner, he unleashed the beauty of this untamed land. One might not be surprised to find such a ranch in the wilds of Montana or Idaho. However, this precious property is located in America’s premier wine growing region – Napa Valley. At the threshold of the property lay some 86 acres of meticulously groomed vineyards.

One cannot set foot near this land without being charmed by its alluring beauty, unfolding essence and unique character at every turn, and the same can be said for the man who holds its title. We were all captivated by the extraordinary soul of both the land and its “caretaker”. Our task was to produce a marketing campaign and brochure which captured the ruggedness of the land and yet maintained a luxury estate feel for the discriminating buyer. And, we wanted above all to create a memoir for the man that cherished every living, square meter of it. This was a project of the heart.

The value of this incredible piece of land and its unique relationship to a thriving wine brand, Lynch Vineyards and Napa Dan, was a central factor in our strategic plan. It was our intention to ensure that the creative direction and the Lynch Vineyards brand image was not lost in the typical real estate brokerage template of advertising and representation. The property was listed, then, with Preferred Properties. Their cooperation in enabling both property and the wine brands to remain intact within the overall marketing message and advertising campaign was vital to the overall mission of this project.

We chose to create a lifestyle brochure with the look and feel of an elegant coffee table book in concert with Lynch Vineyards' mission of crafting exceptional wines and delivering a memorable experience in each bottle. The cover of the brochure was designed to evoke the sense of a bottle of Lynch Vineyards Cabernet Sauvignon. As it opens, it begins to breathe... A slip cover was designed to hold the brochure intact for mailing as well as to provide space for the due diligence information.

This extremely secluded property is still very much part of the Napa Valley and its history. In fact, as ranch’s history goes back to Napa’s very beginnings, we hired the well-published local historian Lin Webber to research the property so that we could craft our message with purpose and integrity.

We contracted talented graphic artist and web designer AJ Jennings to create our vision. His extensive background in print media and web site design allowed ARROW to blend the print objectives with a complementary online image.  Jeff Perry, talented copywriter and wine aficionado, put our extensive research and thoughts into words. And, our own Michael Moretti contributed many of the photographic elements.

It was an honor to represent this unique property and client with such an appreciative and successful result.