Home > Services > Consulting
Overview
ARROW's marketing business processes
help organizations like yours acquire, retain, and
grow profitable customer relationships
while maximizing marketing effectiveness and efficiency.
ARROW has documented and modeled best
practice business processes across key areas of the
marketing
function including customer value management; branding,
awareness, and communications; planning and budgeting;
campaign management; marketing events management;
channel promotions management; loyalty management;
and marketing operations. These marketing processes
are integrated with sales, service, partner, and
employee processes to allow organizations to successfully
execute a customer-centric business strategy across
all channels of customer interaction. As a result,
organizations can better understand their customers
and deliver the right messages to the right customers
at the right time through the right channels with
a higher marketing ROI.
Marketing planning and budgeting
ARROW
will guide you in implementing processes which enable
you to develop strategies,
tactics, and marketing budget allocation
that meet
corporate goals while making these process more
efficient and effective. Such proccesses may include
defining and communicating marketing and brand strategies,
documenting
and compiling
proposed marketing
programs and tactics across business units and departments,
and defining and consistently enforcing policies
that govern the frequency and types of communications
with customers across the enterprise.
Many organizations
still rely on spreadsheets, email, and inefficient
and error-prone manual approval processes to conduct
periodic planning and budgeting activities. ARROW
applies best practice processes and technology to
streamline the
process and make sure that programs are aligned
with strategic objectives and that resources are optimally
allocated. We also make sure that corporate
and marketing executives have complete visibility
into previous results, requested spending, expected
returns and tradeoffs between various marketing initiatives.
Forecasting and data modeling
ARROW is developing state-of-the-art
algorithms for sales forecasting, data mining, statistical
analysis of critical business data, and modeling economic
and financial time series. These algorithms are motivated
by academic research and have been tried and tested
on a diverse range of problems.
Given that each organization has
its own specific requiements we offer a flexible range
of tailor-made solutions. An initial proof-of-concept
can be performed using examples based on in-house data.
The details of the final product will be governed by
your particular needs ranging from the available databases
to the type of user-interface required to drive the
software.
Operations
Marketing reaches all aspects of
your business operations. From key messages to interaction
between staff and customers, it requires a solid and
consistent commitment to staying on message. ARROW
offers guidance in adapting your operational processes
to your marketing strategies to maximize synchronicity
between both.
Trade shows
A recent study by the Center for
Exhibition Industry Research in Bethesda, Maryland,
found that attendees found trade shows timesaving,
current and productive. Moreover, they were rated as
a leading source for purchasing. ARROW can guide you
in developing impactful trade show materials, from
brochures to banner displays to entire booths.
Crisis communications
ARROW's
crisis intervention processes direct news coverage
and protects your brand position by distributing
key messages with breaking
news event or ongoing public or governmental debate.
Contact us
today for a no-obligation analysis of your needs
and an estimate. We will respond to your
inquiry within twenty-four hours. |
